Privacy Policy

1. Introduction

This Privacy Policy explains how  Liambay (Liambay, we, us or our), collects, holds, uses and discloses personal information when you visit www.[yourdomain].com.au (the Website), buy from us or otherwise deal with us.

We are committed to handling your personal information in accordance with the Privacy Act 1988 (Cth) (the Privacy Act) and the Australian Privacy Principles (the APPs). By using the Website or giving us your personal information, you acknowledge that you have read and understood this Privacy Policy.

2. What is personal information?

Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not and whether it is recorded in a material form or not.

3. The kinds of personal information we collect

The personal information we collect depends on how you deal with us. It may include:

• Identity and contact details: your name, email address, telephone number, and billing and delivery addresses.
• Order information: the products you purchase or enquire about, order history, delivery instructions, and records of returns, refunds and warranty claims.
• Payment information: the type of payment method used and the last four digits of your card. Full card details are entered directly with our payment providers and are not stored on our systems.
• Account information: your login details and preferences, if you create an account.
• Communications: records of your emails, calls, web chats, reviews and other correspondence with us.
• Technical and usage information: your IP address, device and browser type, operating system, pages viewed, referring website, approximate location and the date and time of your visit, collected through cookies and similar technologies.
• Marketing information: your subscription status and your preferences for receiving promotions.

We do not knowingly collect sensitive information (as defined in the Privacy Act) and ask that you do not provide it to us.

4. How we collect personal information

We collect personal information:

1. directly from you, when you place an order, create an account, subscribe to our newsletter, contact us, submit a review or enter a promotion;
2. automatically, when you use the Website, through cookies, pixels, server logs and analytics tools;
3. from third parties, such as payment providers, delivery carriers, fraud-prevention services and advertising or analytics partners; and
4. from publicly available sources, where it is lawful and reasonable to do so.

Where it is reasonable and practicable, we will collect personal information only from you. If you do not provide the information we request, we may not be able to process your order, deliver your goods or respond to your enquiry.

5. Why we collect, hold, use and disclose personal information

We use your personal information only for purposes that are reasonably necessary for our functions and activities, including to:

• process, fulfil and deliver your orders, and take payment;
• verify your identity and detect, prevent and investigate fraud and unauthorised transactions;
• manage returns, refunds, repairs, warranty claims and consumer guarantee requests;
• provide customer service and respond to your enquiries and complaints;
• send order confirmations, delivery updates and other service messages;
• send you marketing communications, where you have consented or where we are otherwise permitted by law (see section 8);
• improve the Website, our product range and our services, and analyse Website traffic and performance;
• show you relevant advertising, including through Google Ads and similar platforms;
• keep records for accounting, tax and legal purposes; and
• comply with our obligations under Australian law, including the Australian Consumer Law, and respond to lawful requests from courts, regulators and law enforcement agencies.

We will not use or disclose your personal information for a different purpose unless you have consented, you would reasonably expect us to do so and the purpose is related to the purpose of collection, or the use or disclosure is otherwise permitted by the Privacy Act.

6. Who we disclose personal information to

We may disclose your personal information to:

• Delivery and logistics providers, so that your goods can be delivered;
• Payment processors and financial institutions, to process payments, refunds and chargebacks;
• Fraud-prevention and identity verification services;
• Website hosting, e-commerce platform and IT service providers;
• Marketing, email and analytics providers, including Google (Google Analytics, Google Ads);
• Manufacturers and authorised repairers, where required to handle a warranty or consumer guarantee claim;
• Our professional advisers, such as accountants, auditors, insurers and lawyers; and
• Government bodies, regulators and law enforcement agencies, where required or authorised by law.

We require our service providers to handle personal information in accordance with the Privacy Act and only for the purposes for which we disclose it. We do not sell your personal information.

7. Disclosure of personal information overseas

Some of our service providers (including cloud hosting, analytics, email and advertising platforms) may be located outside Australia, including in the United States, Singapore and the European Union. As a result, your personal information may be stored or processed in those countries.

Where we disclose personal information overseas, we take reasonable steps in accordance with APP 8 to ensure that the overseas recipient does not breach the APPs in relation to that information. By providing your personal information to us, you consent to such disclosure, and you acknowledge that in some cases the overseas recipient may not be subject to privacy laws equivalent to the Privacy Act.

8. Direct marketing

We may send you marketing communications by email, SMS or other means if you have consented (expressly or by reasonable inference) or if otherwise permitted under the Spam Act 2003 (Cth) and the Privacy Act.

Every marketing message we send includes a functional unsubscribe facility. You may opt out at any time by using that facility or by emailing us at the address in section 16. We will process your request within five business days. Opting out of marketing will not affect service messages relating to your orders.

9. Cookies and similar technologies

The Website uses cookies, web beacons, pixels and similar technologies to operate the Website, remember your cart and preferences, measure performance and deliver advertising. You can control or disable cookies through your browser settings, although parts of the Website may not function correctly if you do so. Further information is set out in our Cookie Policy.

Google may use cookies to collect data about your use of the Website. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, and manage your advertising preferences through your Google Ads Settings.

10. Security of personal information

We take reasonable steps to protect personal information from misuse, interference and loss, and from unauthorised access, modification or disclosure. Our measures include encrypted (SSL/TLS) connections, access controls, secure payment processing that complies with the Payment Card Industry Data Security Standard (PCI DSS) through our payment providers, and staff confidentiality obligations.

No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account password confidential.

11. Retention and destruction

We keep personal information only for as long as it is needed for the purposes described in this Privacy Policy or as required by law (for example, tax and accounting records are generally kept for at least five years). When personal information is no longer needed, we take reasonable steps to destroy it or de-identify it.

12. Accessing and correcting your personal information

Under APPs 12 and 13, you may request access to the personal information we hold about you and ask us to correct it if it is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, please contact us using the details in section 16. We may need to verify your identity first. We will respond within a reasonable period, generally within 30 days. We may refuse access in the circumstances permitted by the Privacy Act, in which case we will give you written reasons and information about how to complain.

We do not usually charge for making a request, but we may charge a reasonable fee to cover the cost of retrieving and supplying the information where permitted by law.

13. Data breaches

If we experience an eligible data breach that is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required by the Notifiable Data Breaches scheme under Part IIIC of the Privacy Act.

14. Complaints

If you believe we have breached the Privacy Act or the APPs, please write to us at the email address in section 16, setting out the details of your complaint. We will acknowledge your complaint within seven days, investigate it and aim to provide a written response within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the OAIC:

• Website: www.oaic.gov.au
• Telephone: 1300 363 992
• Post: GPO Box 5288, Sydney NSW 2001

15. Children and third-party websites

The Website is not directed at children under 18, and we do not knowingly collect their personal information. If you believe a child has provided us with personal information, please contact us and we will take reasonable steps to delete it.

The Website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

16. Contact us about privacy

If you have any questions about this Privacy Policy, or wish to make an access, correction or complaint request, please contact our Privacy Officer:

Privacy Officer, Liambay Email: [privacy@yourdomain.com.au]

Our postal address and telephone number are available on our Contact Us page.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or the law. The current version will always be published on the Website with its effective date. Your continued use of the Website after any update constitutes your acceptance of the updated policy.